"This year we want the best, or nothing at all. We don't want tradition. We want the future!" The famous founder stands in front of his team and gives a motivational speech.

"You all know our first customer was a lunatic, and the second one had a death wish. So they bought our brakeless bangers. So there were a few accidents. But the only mistake is the one where we don't learn anything. This year, customers are asking about safety. And we give them that with fast acceleration for safe overtaking! I know it will be difficult to add the new engine block we need for that at the factory, but before you say you can't do something, try it. but! To every engineer, every planner, every mechanic and every salesperson in this great company, I say: if I can dream it, you can too!”

Horseless Carriage is a game about the origins of the automobile, a time when cars were invented and no one knew exactly what this new device would look like and what functions would be essential. The first cars sometimes used levers or pedals to steer and a wheel to accelerate. Brakes were not always seen as essential.

Players are cast to try to find out what features the public will appreciate when purchasing these new, expensive and completely unknown horseless carriages.