Curls That Defy the Elements

Meet the serum that transforms unruly, frizzy curls into beautifully defined, bouncy spirals — all day long. Color Wow Curl Wow Flo-Etry Serum is a revolutionary weightless formula that delivers salon-quality results whilst providing all-day humidity protection and brilliant, luminous shine.

Advanced Curl Technology

Developed by celebrity colourist Chris Appleton, this innovative serum penetrates deep into each curl to enhance natural texture without weighing hair down. The unique formula creates a protective barrier against environmental factors whilst maintaining your hair's natural movement and bounce.

Key Benefits

Frizz Control: Instantly smooths and defines curls for a polished finish
Humidity Protection: Guards against moisture and environmental damage all day
Enhanced Definition: Amplifies natural curl patterns for more structured spirals
Weightless Formula: Won't leave residue or weigh down delicate curls
Brilliant Shine: Adds luminous gloss for healthy-looking hair

Product Specifications

Size: 295ml
Weight: 0.3kg
Suitable for: All curl types and textures
Professional Grade: Salon-quality formulation

How to Use

Apply to damp, towel-dried hair from mid-length to ends. Distribute evenly through curls using fingers or a wide-tooth comb. Scrunch gently to enhance curl formation. Air dry or use a diffuser on low heat. For best results, use on freshly washed hair.

Care Guidelines

Store in a cool, dry place away from direct sunlight. Keep bottle tightly closed when not in use. Shake well before each application. Avoid contact with eyes. If irritation occurs, discontinue use immediately.

Experience the transformation that has made Color Wow a global phenomenon. Elevate your curl routine and discover beautifully defined, frizz-free curls that last all day.