Jack Daniel's Black Label, also known as Old No. 7, is a distinguished Tennessee whiskey known for its rich heritage and iconic flavor profile. Crafted in Lynchburg, Tennessee, this whiskey undergoes a unique charcoal mellowing process, also known as the Lincoln County Process, which imparts its signature smoothness. The whiskey is then aged in handcrafted barrels, which imbue it with deep notes of caramel, vanilla, and toasted oak.

The "Sour Mash" in its name refers to the traditional method of using a portion of the previous distillation's mash to start the fermentation process for the new batch, ensuring consistency in quality and flavor. Jack Daniel's Black Label is celebrated for its balance, featuring a harmonious blend of sweet, smoky, and slightly spicy flavors.

This iconic whiskey is versatile, enjoyed neat, on the rocks, or as the foundation of classic cocktails such as the Old Fashioned and the Whiskey Sour. Its storied history and distinctive character have made Jack Daniel's Black Label a favorite among whiskey enthusiasts around the world.